Head of Marketing & Communications - Americas - Air Filtration
Washington, US, 27889
ROLE SUMMARY
This is an Onsite position to be based at one of our locations in Washington, NC, Raleigh, NC, Wilson, NC, Goldsboro, NC, Charlotte, NC, or Hanover Park, IL.
- No Visa sponsorship is available for this position.
JOB RESPONSIBILITIES
Regional Brand & Market Leadership
• Implement global AFS brand and communication strategies within the Americas, ensuring consistent positioning, messaging, and value propositions across markets
• Monitor regional market dynamics, competitor activity, and customer trends to identify growth opportunities and provide insights to global marketing leadership
• Ensure regional brand activation follows global LS&E and corporate branding guidelines
Demand Generation & Go-to-Market Activation
• Execute regional brand-to-demand marketing programs that support lead generation, pipeline growth, and customer engagement
• Develop and implement integrated marketing campaigns across digital channels, events, and industry platforms
• Collaborate with regional sales teams to align marketing initiatives with go-to-market strategies and commercial priorities
Campaign Management & Product Launches
• Translate global product launch strategies into regionally relevant campaigns that support market penetration and sales growth
• Execute integrated campaigns across key channels including digital, SEO/SEM, social media, email marketing, and events
• Leverage global marketing toolkits and frameworks to ensure consistent and efficient campaign execution
Marketing Technology & Digital Engagement
• Utilize global marketing technology platforms such as Salesforce Marketing Cloud and Salesforce Sales Cloud to support campaign execution, lead management, and customer engagement
• Ensure high-quality data capture, campaign tracking, and reporting in alignment with global marketing technology standards
• Contribute to the development of the digital customer ecosystem, including portals and e-commerce channels where applicable
Performance Management & Marketing ROI
• Track and report regional marketing performance metrics including lead generation, conversion rates, campaign effectiveness, and ROI
• Apply data-driven optimization methods such as A/B testing and campaign analytics to continuously improve marketing effectiveness
• Manage the regional marketing budget, ensuring investments align with business priorities and deliver measurable results
ADDITIONAL JOB RESPONSIBILITIES
Cross-Functional Collaboration
• Act as the key marketing liaison between regional sales, product management, and global marketing teams
• Ensure alignment between regional marketing initiatives and global frameworks for brand development, demand generation, and digital engagement
• Support cross-regional knowledge sharing and best practice adoption across the global marketing organization
Team Leadership & Capability Development
• Lead and develop regional marketing resources where applicable, fostering a culture of collaboration, accountability, and innovation
• Support the implementation of global marketing processes, workflows, and capability development programs
REQUIREMENTS
Education:
• Bachelor’s Degree in Marketing, or a related field
Experience:
• 7 - 10+ years of experience in marketing, with a focus on activation, demand generation, and product marketing
• Experience with budget management and financial optimization for marketing initiatives
Required Skills:
• Proven track record of leading global marketing campaigns and product launches
• Proficiency in marketing technologies, analytics tools, and CRM systems
• Strategic thinker with the ability to align marketing initiatives with overarching business goals
• Strong leadership and project management skills, with a track record of managing cross-functional teams
• Exceptional communication skills to engage internal stakeholders, customers, and external partners
• Analytical mindset, with the ability to derive insights from data and translate them into actionable marketing strategies
• Solid understanding Expertise in digital marketing (SEO), performance marketing, and customer experience management
Preferred Education, Experience and Skills:
• Master's Degree in Marketing, Business, or a related field; MBA preferred
• Manufacturing experience preferred
Nearest Major Market: Raleigh
Nearest Secondary Market: Rocky Mount