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Manager, OE Strategy, Product Management & Marketing in China

Location: 

Shanghai, CN, 201815

Date:  Mar 4, 2025
Job Area:  Marketing
Job Level:  Managers

Role Summary

This role is responsible for OE Strategy, Product Management & Marketing in China , support the business in all aspects important from OE strategy , product management & Marketing prospective.

Main Tasks

Lead the OE-PC China organization of Strategy , Product management & Marketing team. Design the best Customer Experience for all touchpoints during the customer journey.

Technical & Commercial responsibility of OE-PC product portfolio

Conduct in-depth market research to identify customer needs, market trends, and competitor activities, and translate insights into actionable plans.

Strategic development of OE-PC product portfolio

Manage and develop the sales documents such as catalogue, brochure leaflet, giving away gifts etc.

Be the GVP (Growth Validation Process) internal Coach in China

Intelligence : Drive marketing intelligence & digitalization to support business leader making strategic decisions

Design and manage internal communication channels such as newsletters, intranet announcements, and staff meetings to keep employees informed about company news, policies, and projects.

Design and manage external communication channels such as Social Media, Website.

Develop and manage CSR activities.

Develop and manage media relations strategies, including pitching stories, arranging interviews, and responding to media inquiries.

Write and edit press releases, media statements, and other communication materials to ensure accurate and positive representation of the organization.

Your Profile

  • Bachelor degree or above, major in marketing, business management or a related fild; Master’s degree preferred;

  • Minimum 8 years work experience in automotive or general industry as Marketing Manager; position with direct responsibility for all marketing activities;

  • In-depth knowledge of marketing principles, strategies, and tools, including market research, segmentation, targeting, and positioning;

  • Strong leadership and steam management skills, with the ability to inspire and motivate a team to achieve challenging goals;

  • Excellent analytical and problem solving skills, with the ability to interpret data and make informed decisions;

  • Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders;

  • Creative thinker with the ability to develop innovative marketing ideas and campaigns.

  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines;

  • Willingness to travel;

  • Fluent in written and spoken Chinese and English.

We offer

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