Global SEO Experience Specialist

The department Customer Experience manages the transformation of our current customer interactions and creates cross-divisional, cross-brand and cross-regional standards for the enablement of the business units. These include digital solutions, such as Marketing and eCommerce platforms, process automation and data integration, as well as new processes and services through customer-focused innovation projects and internal change management. In order to achieve optimizations at the customer interface and provide meaningful support to the business units, the range of topics covers a wide variety of specialist areas and is deeply interlinked with all levels of the organization with an end-to-end approach.

The SEO Experience Specialist – with a strong focus on technical SEO – will be responsible for optimizing our global website's and eCommerce´ technical infrastructure, improving organic search rankings, and driving targeted traffic to our digital channels. This role requires a deep understanding of technical SEO best practices, search engine algorithms, and a proven track record of implementing successful SEO strategies for B2B industry.   

YOUR RESPONSIBILITIES:

• Continuous monitoring of all CX related digital channels: status of indexing, redirects, error pages, core web vitals etc.  
• Conducting SEO audits as well as risk and error analyses with common SEO tools to identify issues related to site architecture, page speed, mobile usability, indexation, crawlability, and more
• Definition of technical SEO optimization measures including transfer of measures to web development (translation into planning of measures and technical tickets as well as prioritization of measures)
• Responsibility for global redirect management.  
• Continuous development and support of websites, catalogs and shops with regards to technical SEO functionalities. Creating awareness and building up regular communications for technical SEO within the business units/product brands.  
• Consulting and support in the implementation of the SEO strategy, expert sparring partner and counterpart for the On-page/Off-page SEO team within the Corporate Communications team 
• Carrying out SEO competition and market analyses, providing regular reports on SEO performance, including rankings, traffic, and conversion metrics. 
• Close collaboration and central interface to international marketing teams within the business units / brands, product owners, product management and other internal and external stakeholders to support day-to-day SEO business. Expert sparring partner and counterpart for the On-page/Off-page SEO team within the Corporate Communications team

YOUR PROFILE:

• Education: Completed studies in Economics, Marketing, Business Informatics or a similar field
• Experience: +3 year experience in technical SEO in large international companies, On-page and Off-page SEO experience is a plus
• Required Skills: Knowledge of relevant SEO tools such as Google Search Console, Semrush, Screaming Frog, etc., basic technical understanding of website structure and HTML/CSS, experience with CMS systems, ideally Adobe Experience Manager (possibly also Akeneo, Magento & co.) and with Jira or Confluence project management tools
• Languages: Excellent written and verbal communication skills in English (C1+), German is an advantage
• Competencies: Proactive, independent and self driven personality with ability to work in an international team with a lot of hands-on mentality, great communication skills, team worker

Please note that there is no relocation support provided by the company for this position.